Being purpose driven isn’t just for social enterprises. Businesses that ‘live their purpose’, balance profit with a strong reason for being. They can articulate the benefits they seek to deliver, and who they are. When done authentically, purpose can be seen in everything the business does and leads to increased value for shareholders and all other stakeholders. Research shows purpose driven businesses experience faster growth, greater employee engagement and better stakeholder relationships. Yet, many businesses continue to focus on one bottom line: profit; and put the other ‘bottom lines’ in the too hard basket. Profit is easy, purpose is hard!